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2009 Coolest & Gaps Branding Survey
Choose the coolest brand experience and compare the gap between your compay and the one selected as the best

Take the survey

"Coolest & Gaps" is the annual survey launched by Allegro 234 in order to know the best brand experiences and what is the gap between the "best experience" and the one that have the different sectors that participate in this survey.

Unlike other surveys of this kind, "Coolest & Gaps" is the first study that is based on open answers and is designed to go beyond a simple ranking.

In words of Cristián Saracco, CEO of Allegro 234, "It's good to understand how to build a brand experience that is worth living, its usefulness, its value, its functionality ... the emotions it arouses. General Electric is one of the brands with higher value on a global basis, however, there are brands such as Agent Provocateur, Virgin or Patagonia whose value is significantly lower, however, generate a far more relevant experience to their target audiences… and this, in some point may be more important to know and useful to take decisions about our brands."

This initiative is being carried forward on a global level, through the publication of the invitation to participate in it, in different strategic marketing and branding blogs.

"Coolest & Gaps" is an online Surrey. It can be completed in less than three minutes and additionally it has the appeal that, among those who answer, it will be given 30 "Gift Cards" from Amazon.com.

Votes may be cast until 12/14/09, and the results will be published in mid-December at the Web sites of Allegro 234 and Brand 3.0. They may also be published for those interested in this kind of issues.

 

About Allegro 234  

We are a team of consultants specializing in creative and strategic marketing and branding.

We help you, combining creativity, innovation and thoroughness, to increase revenues and create sustained value.

Recent clients include: Cosentino, Castilla y Leon, Casa del Libro, Codorniu, Grupo Lar, NOZAR Group, Grupo Uriach, Uralita Group, Repsol YPF.

 

For more information

Brand 3.0 | Coolest & Gaps

 

 

Coolest & Gaps Branding Survey | Terms and Conditions

Our survey will be able to be answered until December 14^th, 2009 at 22:00 (GMT+1)

Only there will be able to accede to the prizes 18-year-old major who live in countries where purchase at Amazon.com is allowed.

We will give two Amazon gift cards of fifty Euros (€ 50), three Amazon gift cards of twenty five Euros (€ 25), and ten Amazon gift cards of twenty Euros (€ 20). If the number of participants is more than 3,000, we will double the ammount of each prize.

If you're one of the winners, you will get an email message from us to the email address you have registered, with the gift certificate attached.

The winner of the Amazon gift certificate will be posted (previous authorization) on Allegro 234 and Brand 3.0 websites.